Sara Lattanzio

B2B Marketing leader.
Advisor. LinkedIn Top Voice.

Hey you! Thanks for visiting my little corner of the internet.
You probably know me from LinkedIn and are curious about who I am, what I do and how to collaborate with me.
Here are all the answers !

sara portrait

© Sara Lattanzio 2025. All rights reserved.

Expertise

Have you ever come across the term “T-shaped marketer”?

It’s the perfect way to describe me: a marketer with a broad, solid understanding of the entire marketing landscape, paired with deep expertise in a specific area. A specialized generalist, if you will.
For me, that deep expertise lies in content marketing.My journey started with a viral art blog that attracted 130,000 followers back when “content marketing” wasn’t even a thing.
Fast forward to today, and I’ve worked with dozens of B2B companies—as an advisor, in-house marketing leader, or influencer—helping them land clients and close deals through impactful content strategies.

In the past year, AI-driven tools like ChatGPT, shifting SEO rules, and social media algorithm chaos have turned content marketing on its head. But amidst all the noise, one thing stands out: the real challenge is connecting content to business strategy so it actually drives grow rather than becoming just another sunk cost or checkbox exercise.
This is where I thrive.And on LinkedIn? I’ve grown my following to 50,000 people and was recognized as a LinkedIn Top Voice—sharing strategies, lessons, and occasionally (fine, very often) unpopular opinions.

about sara

I've got a decade of B2B marketing experience under my belt (feels like a lifetime, huh?).
My journey has taken me from one of the most innovative tech companies around, Tesla, to leading IT service providers in Switzerland, Zühlke, and Adnovum, and into the dynamic world of an adTech startup.But wait, there's more!
Almost four years ago, I started sharing my insights on LinkedIn. This led to advisory engagements, invitations to countless speaking opportunities, and collaborations with some incredible brands. I was named a LinkedIn Top Voice and found myself among Switzerland's top 20 LinkedIn influencers.

Today, I'm leading Marketing at Stryber, a professional services provider who helps established companies reach new growth peaks.Two mantras guide everything I do: "If you're the smartest person in the room, you are in the wrong room." and "Quality over quantity."I'm originally from Rome and have chosen Zurich as my home base. Mornings without coffee are a worst-case-scenario for me and I'll always jump at the chance for a trip to Asia.

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Work with me

While maintaining my focus on my role as Head of Marketing at Stryber, I'm always open to talk about exciting side projects:1️⃣ Sponsored LinkedIn posts & webinars
I've partnered with some top notch MarTech companies like Semrush, Maven, TOFU, Rivalflow, and Air helping them reach their target audience of marketing leaders and B2B professionals. How? Creating and sharing authentic branded & product marketing content directly with 50,000 engaged LinkedIn followers.2️⃣ Speaking engagements
I'm available to speak at conferences, appear on podcasts, or conduct workshops centered around content marketing, B2B marketing, and personal branding. Sharing my expertise and engaging with audiences is something I truly enjoy.3️⃣ Advisory
Are you looking for a seasoned B2B marketer to join your board or to help validate your content or go-to-market strategy?
With over a decade of experience, I’ve helped B2B companies like Wix Studio craft marketing and GTM strategies that drive results and stand out in competitive markets.Interested in discussing rates or a potential project?
Contact me at lattanzio.sara@gmail.com or send me a LinkedIn DM.