Sara Lattanzio
B2B Marketing leader.
Advisor. Content Strategist.
Thanks for visiting my little yellow digital home.
You probably know me from LinkedIn and are curious about who I am, what I do and how we can work together.
Here are all the answers!
👩🏻💻 ABOUT ME
I’ve spent the last decade living and breathing marketing across startups and corporates, shaping narratives, driving demand, and building engines that scale.Along the way, I became a LinkedIn Top Voice, one of Switzerland’s top 20 LinkedIn influencers, and built a community of 50,000+ B2B marketers and founders who follow my takes on content, growth, and B2B marketing. Today I’m focused on growing my newsletter, The Workflow, on content and product marketing partnerships with MarTech/AI companies, and on consulting B2B companies on organic growth, positioning, and demand generation.I’m mostly open to fractional Head of Marketing roles but to a best-fit in-house role as well.Career highlights:✅ Content-led growth: 3× website traffic, 4× social reach in 7 months
✅ Events: scaled LinkedIn Live, 300+ qualified leads from one session
✅ Social growth: a single post drove 13 demos
✅ Thought leadership: 50K followers, Top Voice among global CEOs
✅ Influencer marketing: 4 media placements + keynote from one campaign
✅ SEO wins: doubled organic traffic in 6 months, six-figure pipeline
✅ Leadership: built and scaled 2 marketing teams, coached execs on positioning & LinkedIn
📸 Features
🚀📈 Services
Want to work with someone who’s been living and breathing B2B marketing in all its shapes and forms for the past decade? Here’s how we could make it happen:1️⃣ Fractional Head of Marketing / Advisor
I work with B2B SaaS and service companies as a fractional Head of Marketing or advisor helping them sharpen positioning, design content-led GTM strategies, and build high-performing marketing engines. From startups to corporates, I bring over a decade of experience driving measurable growth.2️⃣ LinkedIn Thought Leadership & Brand Partnerships
With 50,000+ engaged followers on LinkedIn and my newsletter, The Workflow, I collaborate with MarTech and AI brands targeting GTM teams through authentic partnerships. This includes sponsored LinkedIn posts, newsletter features, and brand collaborations designed to connect with decision-makers in marketing and sales. Past partnerships include Semrush, Wix Studio, Tofu, Bynder, Goldcast, Air, and many more.3️⃣ Speaking Engagements & Workshops
I speak at conferences (e.g. Semrush's Spotlight conference), guest on podcasts (e.g. Exit Five, CXL and Everyone Hates Marketers), and lead workshops on B2B content strategy and growth, B2B marketing leadership, and personal branding. I love bringing fresh, actionable perspectives to teams and audiences translating complex marketing challenges into clear, practical strategies.📩 Interested in discussing rates or a potential project?